Anacode GmbH is a Berlin-based startup driven by a team of professionals in the fields of NLP (Natural Language Processing), software development and China business. The company is out to help companies in their understanding of international markets (in particular Emerging Markets with a focus on China). Anacode’s proprietary technology MarketMiner comprises algorithms for data collection and linguistic analysis which extract fine-grained, statistically relevant insights from various types of customer and market feedback. The offering allows China-facing businesses to neutralize linguistic and cultural differences, embrace China’s complexity and save the cost, time and often frustration associated with field and desk research on the Chinese market.