The JACQ. brand is a product of the JACQ. company headquartered in Mannheim, Germany. The company's sphere of activities revolves around the development and manufacturing of the biomechanical material, ”COMDUREN“ , for pressure absorption and shock attenuation in shoes as well as the development, manufacturing and sales of footwear. The JACQ. shoes will be sold solely online. Therefore, in 2017 JACQ. started MyShoes Smart Commerce. This new software, based on the newest smartphone technology and SAP Cloud Platform, makes looking for a suitable shoe that perfectly fits as easy and playful and eliminates product returns. JACQ. is in the SAP Startup Focus Program for HANA Cloud Platform.