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Employer Branding Basics: How your candidate sign-up process can make or break your employer brand

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On average candidates decide to discover and apply for a job in less than 3 minutes. This is why it is essential for companies to invest in a streamlined candidate experience. Keep in mind on average about 42% of applicants drop out of the application process due to it being too complicated. From a candidate's perspective, they aim to prospect the job market as fast as possible and often give up on applying because of their complicated signup processes. Consider your application process as the front of your home and it leaves the candidate with an impression of how your company operates. For example, are you good at branding, do you put the customer first, and are you modern with your implementation of new technologies?

This article shows how a simple application process can help companies improve their employer branding and thus fill vacancies quickly and more effectively.

What is Employer Branding? 

Employer branding means a lot of different things to different people, but at its core, it is about making your company appear more attractive and desirable to job candidates, this is done by offering a streamlined experience that effectively communicates your company values and onboards candidates. Why Employer Branding Matters: According to Idealists Global Workforce Study, job seekers actively seek opportunities that they consider meaningful and exciting in addition to working conditions, such as salary and benefits. They want to work for organizations that align with their personal values.

How can easy sign-up processes help companies fill vacancies?

As they say, first impressions are everything, with regards to prospective candidates that would be the application process - this is known as the first touch. If it takes too long to get this done, the candidate will be annoyed and may not apply.

Some companies are slow and difficult to join. Benefits are not communicated effectively and  are virtually wasted due to a longer recruitment process. Candidates who are left frustrated with the length of an application process can go from being brand ambassadors to “haters”. As they say in real estate, candidate experience is your curb appeal. The goal is not just to be fast but effective at communicating the role, the organization's values and providing an understanding of how the process will unfold. Successful Employer Branding entails even unhired candidates recommending you, reapplying in the future but more importantly sharing with others information about your brand

The faster a new position is filled, the better. Faster entry into the application process is something that everyone benefits from and makes the Candidate's Journey a bit less stressful. An Easy signup process can encourage candidates to fill out applications quickly and turn them into successful candidates that are easier to place. This leads to happier job seekers who will recommend you to friends, coworkers, and family members.

Tips to improve your sign-up process

A bad sign-up process is characterized by candidates having to provide any information about the person when registering and offering an antiquated way of signing up for example only email is counterintuitive considering the plethora of opportunities available.

  • Give candidates the option to sign up via google or popular career networks such as LinkedIn and pull the required information automatically.
  • If the candidate can register with one click, the barrier to applying for the job is lower and it leads to a greater inflow.

MoBerries' engagement solution transforms any traditional career site into an interactive platform. Customize and automate your onboarding flow to enable 24-hour candidate engagement.

Find out more now

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