| News from the Network

MoBerries Sales Notes: Lesson #2 – Know your customer

cover blog post

Before communicating with your customer directly, you should take some time to understand who your customer actually is. This varies depending on the type of product you are selling, the environment, and a host of other factors, but the basic knowledge is still the same.

For instance, if you are a car salesman, you need to understand that customers come because they are interested in purchasing a vehicle. This may seem obvious but it is a fact that is often overlooked by salespeople. Likewise, if you are a real estate agent, people hire you to help them sell a house or purchase a house. Becoming a sales professional means understanding the simple needs of your customer before you ever interact with them. There are many more complex components of the sales process as well, but it all starts with an understanding of the customer’s basic needs.

It’s not necessarily about getting a large commission check (although that is a perk), but more so about guiding customers along a path to find a solution. Think of yourself as a tour guide — an expert in your field — that has been assigned to aid customers as they travel through the jungle otherwise known as the sales process.

Although this concept may seem rather abstract, it is mastery of this simple concept that truly separates salespeople from sales professionals. Fortunately, it isn’t a difficult concept to master. Just remember that you are working with the customer, not conspiring against them.

Are you currently searching for new opportunities as a sales professional? Join MoBerries and get connected with your next Sales job.


Are you a company and currently searching for employees? MoBerries matches actively looking candidates with companies! Use our full automated candidate sourcing channel and hire across all channels with just one solution for the best price on the market.


Continue reading

All posts

MoBerries Monetization Feature: Profit from unhired Candidates

Globalization and increasing digital networking are taking hold of more and more areas of everyday life. This also applies to recruiting, where companies are  ...

Uberization: How Modern Technologies Change Recruitment

Undeniably technology continued to impact the way we work however this phenomenon is not something exclusive to recruitment but rather all industries in which ...

The impact of Corona: MoBerries Recruiting Report 2020/21

The ambiguous nature of 2020 challenged practitioners to accelerate adoption to change in order to ensure their firms’ long-term viability. This was clear wit ...

cover blog post

Stay in touch!

Make sure you’re always up to date with news from our network! Sign up for our newsletter. No worries, we will not spam you. Only an elegant overview every two weeks.