| News from the Network

Soft Skills in Focus: Taking Your Active Sourcing to the Next Level

cover blog post

In the current, highly competitive job market, active sourcing has emerged as a vital strategy for recruiters to discover and engage with exceptional candidates. Nonetheless, recruiters have come to acknowledge the paramount significance of soft skills in the recruitment process. Soft skills, including excellent communication, adaptability, and empathy, have now become indispensable attributes that recruiters should possess.

What is Active Sourcing?

Active sourcing refers to the proactive search and direct approach of potential candidates by companies or recruiters on platforms like LinkedIn and Xing. Its primary objectives are to expand the pool of suitable candidates and reduce response times in the recruiting process.

In this blog article, we delve into the significance of soft skills in active sourcing and offer valuable tips for enhancing them. Soft skills play a crucial role in successful candidate engagement, building relationships, and fostering collaboration. Developing and highlighting soft skills can significantly improve the effectiveness of active sourcing efforts.

Additionally, we are thrilled to introduce our exciting affiliate program, which offers an opportunity for anyone to earn money by referring candidates. By participating in our affiliate program, you can leverage your network to contribute to the hiring process while earning rewards.

The importance of soft skills in active sourcing

In the active sourcing process, recruiters rely on soft skills to effectively engage with potential candidates. Strong communication skills are particularly crucial when proactively approaching talent. Recruiters with well-developed soft skills can build relationships, persuade applicants, and attract high-quality talent to companies. Continuous training and improvement of soft skills are essential for recruiters to stay competitive in active sourcing. We have outlined and explained the key soft skills you need to thrive in this process:


Effective communication is crucial for building relationships and trust with candidates. This involves active listening, clear and concise messaging, and adapting to different communication styles. Companies with effective communication strategies are 3.5 times more likely to remain successful in the long term.


Active sourcing requires creative thinking and problem-solving skills to target candidates who may not be actively seeking new opportunities. This includes discovering new talent sources, using different communication techniques, and developing unique value propositions. Millennials, who will make up 75% of the global workforce by 2025, value working for charitable companies. Communicating your company's value proposition creatively is essential.


Active sourcing can be challenging, requiring persistence and resilience in the face of rejections and setbacks.

Attention to detail

Small details matter in active sourcing, such as tailoring messages, keeping detailed records, and paying attention to candidates' preferences and needs.


Building relationships with candidates requires empathy and understanding their needs and goals. This includes the ability to put yourself in their shoes and approach every interaction with empathy. 

This is one of the most important skills in recruiting, as according to a study of 150 CEOs, over 80% of respondents consider empathy a critical success factor.

Tips to improve your soft skills

To be successful in active sourcing, it is crucial to have not only technical knowledge, but also strong soft skills. Soft skills play an important role in effectively approaching candidates and building long-term relationships. Fortunately, soft skills can be improved and developed. In this section, we will provide you with valuable tips on how to specifically improve your soft skills in active sourcing. By applying these tips, you can strengthen your skills and be even more successful in finding the right talent for your mission:

Active listening

Practice active listening by giving candidates full attention and showing genuine interest in what they have to say. Do not interrupt them and ask clarifying questions to ensure clear understanding at all times.

Clear and precise communication

Compose messages clearly and concisely, so candidates understand your intentions and value proposition. Avoid jargon and offer relevant information that meets your candidates' needs.


Every candidate has different communication preferences. Be aware of this and try to identify your candidate's preferences during the interview. Then address these preferences and always try to adapt your communication to the candidate in question.

Earn money through soft skills!

At MoBerries, we place great emphasis on recognizing and rewarding our community. That is why we have developed our Affiliate Partner Program, which allows you to earn by referring candidates to our network.

Whether you work as an independent headhunter or belong to an agency, our program offers everyone the opportunity to profit from their own network.

Recommend potential candidates to MoBerries. In the event of a successful referral, you will receive attractive compensation. This win-win situation allows you to monetize your network while actively helping candidates discover great career opportunities.

Do not miss this opportunity to become part of the MoBerries community. If you would like more information about our Affiliate Program, simply follow the link to our Affiliate Guide.

More Information

Continue reading

All posts

Recruitment Automation: Top 5 Recruitment Processes to Get Started

In today's digital age, automation is becoming increasingly vital across all business sectors. It not only boosts efficiency but also saves time and costs. On ...

Candidate search via LinkedIn and Xing – Utilizing career networks effectively

Modern candidate search has changed a lot in recent years. While job advertisements in newspapers and job portals used to be sufficient to find qualified cand ...

The German labor market in comparison: Insights into its characteristics

The global labor market is a diverse landscape, with each market presenting its own distinct characteristics and intricacies. In this blog article, we delve i ...

cover blog post

Stay in touch!

Make sure you’re always up to date with news from our network! Sign up for our newsletter. No worries, we will not spam you. Only an elegant overview every two weeks.